Section 01 · Consulting sales plan
200 new consulting sales by December 2026.
200
September — December 2026 · four months
50
Per month
6
Channels
45%
On one unproven funnel
This reconciles the whiteboard planning session numbers against the written recap, then sets out the two-week build behind them.
Section 02
The funnel breakdown
Six channels carry the 200. Edit the actual column as real numbers land.
Projected
200
Actual
0
Gap
200
Free AI Blueprint
No track record
Paid Meta traffic to a free Blueprint offer. Blueprint result books a strategy call. Call closes the consulting engagement.
Small in-person events
Direct precedent
Melbourne, Sydney, Brisbane. 100 seats per room, ticketed, pitch from stage into a consulting offer.
Boardroom
Direct precedent
Small invite-only sessions with existing high-value contacts. No ad spend, one-to-few close.
Webinar
Direct precedent
Live monthly webinar with a guest speaker, list plus paid registrations, offer at the end.
Current pipeline
Already running
EmpireMastery and ESUM members already in conversation. Warm, already in motion.
Organic / referrals
Already running
Inbound, client referrals and Aaron's own network. No spend attached.
Concentration risk
90 of 200 sales (45%) sits on the AI Blueprint funnel, which has no track record yet. The other five channels — 110 sales combined — are either already running or have direct precedent.
Section 03
The two-week build
Sept 1 to Sept 14, 2026. Business days 1 to 10. Lanes are ordered by build priority, not launch date.
Free AI Blueprint
Longest ramp, carries 45% of the target.
Week 1 · Day 1-5
Day 1-2
Meta business verification and ad account setup
Day 1-3
Audit offer, questions and scoring logic written
Day 3-5
Landing page and audit result page built
Week 2 · Day 6-10
Day 6-7
Ad creative and three-angle copy tests loaded
Day 8-9
Booking flow to strategy call, reminders, no-show sequence
Day 10
$500/day test spend live, tracking verified end to end
Small in-person events
Venue lead times are the least flexible part of the plan.
Week 1 · Day 1-5
Day 1-2
Shortlist and hold venues in Melbourne, Sydney, Brisbane
Day 3-5
Lock dates, deposits paid, room set for 100
Day 4-6
Ticketing pages live, pricing and capacity set
Week 2 · Day 6-10
Day 7-9
City-targeted ads and email invites running
Day 10
Stage flow and offer script locked
Webinar
Needs a guest speaker locked before anything else moves.
Week 1 · Day 1-5
Day 2-4
Guest speaker confirmed and dated
Day 5-6
Zoom webinar setup, registration page, reminder sequence
Week 2 · Day 6-10
Day 7-8
Presentation built, offer slide and pricing set
Day 9-10
Registration ads live, list invite scheduled
Boardroom
Fastest to stand up, no ad spend.
Week 1 · Day 1-5
Day 1-2
Invite list built from existing high-value contacts
Day 3
Session format, agenda and room booked
Day 4-5
Personal invites sent, first session dated
Week 2 · Day 6-10
Nothing scheduled.
Build once, use everywhere
Spans both weeks, serves all channels.
Day 1-3
CRM stage mapping in HubSpot, one pipeline for all six channels
Day 2-4
UTM tracking convention and reporting view per channel
Day 4-7
Strategy call script and objection handling, one script for all channels
Day 8-10
Stripe checkout and PandaDoc agreements ready to send
Section 04
Risks and decisions needed
- 01
No owners assigned yet across any task in the build plan.
- 02
Meta business verification can take longer than the 2-3 days budgeted if the ad account isn't already established.
- 03
Three-city venue booking is the most likely thing to slip past two weeks. Ticketing and ads can stay on schedule even if event dates land in October.
- 04
The AI Blueprint funnel is projected to produce 450 strategy calls under the new model, with no SDR hired yet to take them.
- 05
The lifted Small in-person conversion rate (10% to 13.3%) is an assumption tied to full 100-person turnout at every event, not yet proven.
Three asks
Do you agree to the Meta ad spend for the Free AI Blueprint (~$25k/month at $100/lead)?
What do you think of the small in-person events — three cities, 100 seats, $495/ticket — and the boardroom format at $1,495 with a free partner seat?
What would you change, drop, or add to the overall plan before we lock the two-week build?
Working document. Actuals and owners entered here hold for this session only.